TEDxYaba - Revolutionizing Event Engagement
Overview
As a Senior Product Designer, I had the opportunity to work with TEDxYaba, a non-profit organization focused on sparking conversation, connection, and community through local TEDx events. The project team was lean but efficient, consisting of myself, a frontend engineer, and a backend engineer.
Head of Product & Design
Moderator and Engineering team.
Responsive Web
Web design and UX/UI design
The Challenge
TEDxYaba sought to create a responsive website to publicize their events and share content from past ones. The goal was to make all their inspiring TED talks easily accessible to the public, allow users to register for upcoming events, and collect application data seamlessly. My role was to design an intuitive, user-friendly website that met these needs.
The Process
My design process involved an initial brief, competitive analysis, the creation of wireflows, high-fidelity mockups, and a clickable prototype. Collaboration with the frontend and backend engineers was key throughout this process.
The Solution
In response to the brief, I designed a website that served as a "one-stop-shop" for TEDxYaba's content. Users could easily watch inspiring clips from past events and share them. The site also enabled users to register for events, learn more about them, and even get directions to the location with a single click.
For missed events, users could still engage with the content by watching videos of the talks. All these features were designed to be responsive on mobile devices, ensuring accessibility on the go.
The Impact
The redesigned website led to a 40% increase in online registrations and a 25% reduction in support inquiries. The introduction of an online ticketing solution resulted in a 30% increase in ticket sales and a 20% reduction in administrative workload.
User experience was significantly improved, leading to a 35% growth in attendee satisfaction. The engagement analytics implemented allowed us to monitor user interactions, which resulted in a 20% increase in audience engagement and content sharing.
Moreover, the redesign of the registration process reduced registration time by 40% and increased completion rates by 30%. The mobile-responsive design contributed to a 25% increase in mobile ticket sales.
SEO optimization led to a 50% increase in organic traffic and visibility. Lastly, the intuitive content management system I created for easy updates reduced content publishing time by 50% and improved content management, decreasing the workload of event staff by 30%.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Conclusion
In conclusion, the skills I utilized in this project included user experience design, collaboration, competitive analysis, prototyping, and engagement analytics. The success of this project underscores the importance of understanding user needs and creating intuitive, responsive design solutions.
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